Projection: Creating Unique Experiences

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Karen Cuviello, Corporate VP
“When the sharpest words wanna cut me down
I’m gonna send a flood, gonna drown them out
I am brave, I am bruised
I am who I’m meant to be, this is me”.

Of the nearly 5,000 attendees gathered for the opening session of the American Academy of Pediatrics’ (AAP) annual event, there wasn’t a dry eye after a powerful performance by pediatric medical students and children of “This Is Me” from The Greatest Showman. With the theme of bullying, the academy wanted to create an emotive experience in the first moments of their event. Having been partners for 36 years, AAP knew they could rely on Projection to assist them in developing and delivering the audiovisual (AV) elements to do just that. The Projection team came through with flying colors; the opening left attendees inspired towards their work in pediatrics and excited for the rest of the meeting.

The AAP event highlights Projection’s dedication to conceiving, designing, and executing an experience that conveys each client’s vision and resonates with attendees. As a boutique company with nearly half a century of experience in the audiovisual industry, Projection stands apart from larger players with its ability to customize events and experiences for clients. Projection works year-round alongside clients—from the conception to execution of their events, conventions, and exhibitions—to deliver a seamless experience for attendees.

While the audiovisual arena has seen several consolidations in the last 18 months, Projection continues to be a provider of client-first, custom presentation technology audiovisual expertise and services. “As a smaller organization, we are able to continue offering flexibility and competitive pricing that allows us to ride the ups and downs of the economy to ensure a consistent, seamless, and exceptional client experience,” said Karen Cuviello, Corporate VP of Projection. The company provides AV and technology support for events, expertly ensuring a unique experience for up to 20,000 attendees.

We customize our services and solutions to meet the requirements of our clients and their attendees

From general session/ keynote production, concurrent sessions and breakout rooms, and presentation/content management to digital signage, live streaming and audiovisual equipment rental, Projection’s comprehensive portfolio covers it all.

The focus on building lasting relationships with clients instead of collaborating on one-off events has led Projection to build solid partnerships, many that span decades. “We customize our services and solutions to meet the requirements of our clients and their attendees, which can be difficult for larger companies because of the expense involved,” explains Cuviello. The commitment to client-first, coupled with the agile nature of the company, means it can react and respond to customer needs quickly, especially important in the fast-paced world of live events.

As a true partner and collaborator, the Projection team presents a plethora of ideas to clients before finding the right options that suit their unique event. To do this well, the company employs both experts who are laser-focused on details and project management and those who are innovative and creative in their approach to problems. As a result, the Projection team consistently designs and flawlessly delivers the experience for each attendee as envisioned by the client.

Following an initiative to rebrand itself over the last 12- 18 months, Projection has a new look but the same decades’ old commitment to its values—client-first, resourcefulness, efficiency, and integrity. The company aims to grow steadily and continue to utilize its extensive experience in creating and delivering exceptional events.


Springfield, VA

Karen Cuviello, Corporate VP and Larry Taylor, Corporate VP

Description assists clients from beginning to end, through concept and execution to make sure that meetings, events and conferences go beyond the client’s expectations. Be it enabling AV and technology support for about 1,000 to 20,000 attendees, the firm continues to ensure their clients receive optimal experience that are outstanding, specialized, and incomparable. General Session and Keynote Production, Concurrent Session Management, Breakout Room Management, Exhibitor Services, Presentation and Content Management, Remote Presentation Capture, Digital Signage, Live Streaming, Overflow Strategy and Management, Audiovisual Equipment Rental, Client Strategy and Creative Services are their services